Mühltal, Oktober, 10, 2007

T-Mobile and T-Systems award REA Mobile AG the Innovation Prize 2007

In the scope of the tender "Innovation prize Convergence Small and Medium-Sized Enterprises" the product "rea-dy suite" takes to the podium again

 

After the successful premiere of the innovation prize Mobility Small and Medium-Sized Enterprises 2006, T-Mobile now, jointly with T-Systems and the magazine "Markt und Mittelstand" (Market and SME) issued an invitation for the "Innovation Prize Convergence SMEs". Innovative solutions for process optimization based on a tight interlinking of mobile radio and landline, but also solutions for future markets (special category) were tendered. The rewards offered were monetary prizes amounting to Euro 40,000.00.

The second winner, from a pool of hundreds of applications in the special category "Solutions for future markets" was "rea-dy suite" of REA Mobile AG as one of the most innovative solutions with most potential for the future for SMEs. The selection of the prize winners was made by a neutral jury of experts who appraised the solutions received according to the criteria innovation power, market potential and possible implementation speed.

 

The solution rea-dy suit enables all the EC cash terminals in trade to use the mobile phones of their customers, both as means of payment, particularly however, as means to bind their customers. Thus any small or smallest traders can carry out bonus programs and direct marketing campaigns with their customers with a minimum input, all that is needed is a software update of the EC cash terminal. Furthermore, various transactions in the ticketing environment (events, parking and public transport) can be combined with rea-dy.

"This is already the second prize that we have won with this solution this year" is the happy remark of Dietmar Neidig, Member of the Board of REA Mobile AG. "This is a very clear signal for us, that we are dead on target with this product and the development expenses are well-invested. It has become absolutely clear, based on our activities in, trade that we have to keep the entry barrier into this new "world of transactions" as low as possible by making use of the technical infrastructure available. The focus continued to be on the possibility of quick national implementation and not on the development of another "insular solution". Winning a renowned innovation prize again is a wonderful confirmation for the correctness of our strategy", according to Neidig.

 

Besides in the development of the solutions mLoyalty and mPayment, REA Mobile AG is also involved in the topics mTicketing, particularly in the fields of parking and local public transport. An approach is being looked for does not rely on certain technology, i.e. solutions that can be operated via an own terminal infrastructure and also via photo scanners and NFC (Near Field Communication).

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